Visual White Paper: IBM

IBM needed a white paper that was significantly more visual than what our company typically produces. I created a new deliverable: the visual white paper.

Challenge: The client (IBM) wanted a sleek, visual document that straddled the line between an infographic and a white paper.

Solution: I designed a new deliverable, a visual white paper. The visual white paper combined stunning photography with simple text.

ART DIRECTION: Jannette Whippy

GRAPHIC DESIGN: Jannette Whippy

RESEARCH: Lynda Stadtmueller

You may also like